Our CEO Ronny Timmreck is a seasoned entrepreneur with outstanding leadership abilities and the persistence to succeed. On top, he holds a PhD in organic electronics. So he is one of the very rare examples incorporating business and sales skills as well as deep technological understanding.
In this interview he talks about his vision for Senorics, the most outstanding milestones and the challenges he faces in daily business.
Please introduce yourself and briefly describe your area of responsibility at Senorics.
Hi, I’m Ronny Timmreck, the CEO of Senorics. As a CEO I am responsible for the organizational structure of the company and for the strategy. And of course, I represent our company on fairs and events.
In your pitches you say that with Senorics Snow White would have never eaten that apple. Could you explain what that means?
First of all, with our technology it’s possible to do spectroscopy measurements with portable and small devices. It’s even possible to integrate our sensor-chip in a phone. Secondly, our sensor is able to detect ingredients and contaminants in fruits. So Snow White would have had a chance to detect the poison in the apple, using her phone.
In 2 sentences, what’s so special about Senorics?
We have a really unique and disruptive technology, transforming spectroscopy from a lab technology to mass market. And we have a great team that is able to push the technology into the market. You can read more about our unique technology in our blog post “What is spectroscopy”.
Senorics was founded 2 years ago, in 2017. Which are the most outstanding milestones and why?
The first milestone was that we closed the seed round, attracting investors to invest 2.3 million Euro in the company and we were able to show that the technology really works.
Then, we developed a minimum viable product that shows that the technology can really be applied for practical use cases and applications.
The third outstanding milestone is that we were able to attract ZEISS as a corporate investor to invest in the company and to go in technological cooperation with us.
You and your 3 co-founders are an excellent team because you have skills and knowledge complement to each other. This is due to the fact that the team building was not based on childhood friendship but on a rational choice. Does it influence the way you work together, and would you say the rational teambuilding is the better way to found a start-up?
I don’t have experience with another way of founding so I cannot say that one option is better than the other one. For me, the rational way of team building assures a professional co-working from the very beginning. But anyway you need to understand each other to found and lead a company together.
Of course, we haven’t been friends from childhood. But we understand each other very well and we also spend spare time together so it’s not like we don’t love each other and just work together.
Currently, what would you say is the most challenging aspect of your daily business?
My daily life is very busy. There are so many tasks and so many different things and different areas to work on – from organization and development over HR issues and corporate strategy to investor relations. So the main challenge for me is to keep an eye on all these tasks and to finish them on time.
What is the vision you have for Senorics from your perspective as CEO?
I want Senorics to be a really successful start-up. The next step is to attract series A investment from new investors and to scale the technology to mass market applications. Then my vision is to have millions of our chips in the market and to really help people in specific use cases and applications.
Use cases like for example distinguishing between different fabrics for uses of washing machines. If you put different kind of fabrics in the washing machine and are not aware of it, the wool sweater could shrink. Our sensor can detect which fabrics you want to wash and give you an info about which temperature you should choose.
A more visionary use case would be that people on a party can quickly check if there are date rap drugs in their drinks.
So these use cases show how we can help people in their daily life.
Thank you, Ronny, for the interesting interview!