Privacy Policy

Privacy Policy

General Information

§ 1 Information on the collection of personal data

In the following we inform about the collection of personal data when using our website. Personal data are all data that are personally identifiable to you, e.g. name, address, e-mail addresses, user behavior.

The person responsible pursuant to Art. 4 No. 7 of the Basic EU Data Protection Regulation (DS-GVO) is Dr. Ronny Timmreck, Raecknitzhoehe 35, D-01217 Dresden, Germany.

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, if applicable your name and your telephone number) will be stored by us in order to answer your questions. We delete the data arising in this context after the storage is no longer necessary, or limit the processing if statutory retention obligations exist.

If we make use of contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below. We also specify the defined criteria for the storage period.

Rights of the parties concerned

§ 2 Your rights

you have the following rights towards us with regard to personal data concerning you:

  • right to information,
  • right to correction or deletion,
  • right to limitation of processing,
  • right of opposition to the processing,
  • right to data transferability.

You also have the right to complain to a data protection supervisory authority about our processing of your personal data.

Visit of the website

§ 3 Collection of personal data when you visit our website

When using the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which are technically necessary for us to display our website to you and to guarantee stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f DS-GVO):

  • IP address
  • date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • the amount of data transferred in each case
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk in the browser you use and through which certain information flows to the place that sets the cookie (here by us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the internet more user-friendly and effective overall.

§ 4 Use of cookies

a) This website uses the following types of cookies, the scope and functioning of which are explained below:
Transient cookies (see b)
Persistent cookies (see c).

b) Transient cookies are automatically deleted when you close your browser. This includes in particular the session cookies. These store a so-called session ID, with which different requests of your browser can be assigned to the common session. This will allow your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.

c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

d) You can configure your browser settings according to your wishes and, for example, refuse the acceptance of third party cookies or all cookies. Please note that in this case you may not be able to use all functions of this website.

§ 5 Contact form

On our website we use a contact form. If you send us inquiries, the information from the contact form, including the contact details you provided, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.

The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The information you provide in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or delete the purpose for data storage (for example, after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

Web-Tracking

§ 5 Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. “(“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services associated with website and Internet use.

The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You can opt-out from Analytics tracking by [google_analytics_optout]clicking on this link[/google_analytics_optout].

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are further processed in abbreviated form, so that a personal relationship can be ruled out. As far as the data collected about you is personal, it will be excluded immediately and the personal data will be deleted immediately.

We use Google Analytics to analyze and regularly improve the use of our website. We can improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 Par. 1 S. 1 lit. f DS-GVO.

Information of the third party: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
User conditions: http://www.google.com/analytics/terms/de.html,
Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html,
as well as the data protection declaration: http://www.google.de/intl/de/policies/privacy.

§ 5 Use of Google Tag Manager

On this website we use the Google Tag Manager. It allows website tags to be managed through an interface. Google Tag Manager only implements tags, but does not set cookies and does not collect any personal information. Google Tag Manager triggers other tags that may collect personal information. However, Google Tag Manager does not access this information. Any cookies or tracking disabled at domain or cookie level will remain disabled even when implemented with Google Tag Manager.

§ 6 Use of Google Remarketing

We use the remarketing function of Google Ads service. It allows us to advertise on third party websites (in Google search, on YouTube or on other websites) to previous visitors of our website and to present ads based to users of our website based on their interests.

Therefore, your interaction on our website is analyzed, for example in which offers you were interested in or which of our sites you visited. Google stores cookies in the browsers of users, which are used the visits.

For more information, please refer to Googles privacy policy: https://www.google.com/intl/en/policies/privacy;

You may refuse the use of cookies by selecting the appropriate settings on your browser. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 Par. 1 S. 1 lit. f DS-GVO.

Social Media

§ 7 Use of social media plug-ins

We currently use the following social media plug-ins: Facebook, Xing, LinkedIn, Instagram. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the marking on the box above its initial letter or the logo. We offer you the possibility to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it, the plug-in provider receives the information that you have accessed the corresponding website of our online offer. In addition, the data specified in § 3 of this declaration will be transmitted. In the case of Facebook and Xing, the IP address is anonymized immediately after collection, according to the respective provider in Germany. By activating the plug-in, personal data is transferred from you to the respective plug-in provider and stored there (for US providers in the USA). Since the plug-in provider collects data mainly via cookies, we recommend that you delete all cookies before clicking on the grayed-out box using your browser’s security settings.

We have no influence on the data collected and data processing processes, nor are we aware of the full extent of data collection, the purposes of processing, the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.

The plug-in provider stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for not logged in users) for the representation of demand-fair advertisement and in order to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f DS-GVO.

The data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected with us will be directly assigned to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers, which are notified below. They will also provide you with further information about your rights in this regard and setting options to protect your privacy.

Adresses of the plug-in provideers and URL with data protection information:
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php
further information regarding data collection: http://www.facebook.com/help/186325668085084
http://www.facebook.com/about/privacy/your-info-on-other#applications
http://www.facebook.com/about/privacy/your-info#everyoneinfo
Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ 8 Conversion Tracking Linkedin

If you give us Consent for doing so, we use conversion tracking technology on our website and the retargeting feature of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (“LinkedIn”). LinkedIn is an affiliate of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, and data processing in this context is eventually carried out in the USA.

This technology allows visitors to this site to see personalized ads on the LinkedIn social network. It also provides the ability to generate anonymous reports on ad performance and website interaction information. LinkedIn Insight tag is embedded in this website, which connects to the LinkedIn server when you visit this website and are logged into your LinkedIn account.

Please see the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy for more information about data collection and use, and the choices and rights you have to protect your privacy.

Under the following link you can object to data-based advertising via Linkedin:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk=microsites-frontend_legal_cookie-policy

If you are logged in to LinkedIn, you can deactivate the collection of data at any time by following this link: https://www.linkedin.com/psettings/enhanced-advertising.

These possibilities to opt-out from LinkedIn personalized advertising do on no way limit your right to withdraw your consent towards us.

§ 9 Use of Hotjar

We use Hotjar, developed by Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta. It is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and do not like, etc.). This enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular a device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website).

Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For more information please review the Hotjar privacy policy available under: https://www.hotjar.com/legal/policies/privacy

You can opt out to the creation of a user profile, Hotjar’s storing of data about your usage of our site, and Hotjar’s use of tracking cookies on other websites by following this opt-out link: https://www.hotjar.com/legal/compliance/opt-out

Newsletter

§ 10 Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you and provide the so-called “double opt-in” to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data (for example your first name) is only collected on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) lit. DSGVO). The granted consent to the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example via the “unsubscribe” link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.

The data deposited with us for the purpose of obtaining the newsletter will be saved by us from the newsletter until your cancellation and will be deleted after cancellation of the newsletter. Data that has been stored for other purposes with us (such as e-mail addresses for your user account) remain unaffected.

§ 11 Use of ActiveCampaign

Our e-mail communication is handled via “ActiveCampaign”, 1 N Dearborn, 5th Floor, Chicago, IL 60601, USA. Your e-mail address and other data described in this notice will be stored on ActiveCampaign’s servers in the USA.

ActiveCampaign uses this information to send and evaluate e-mails on our behalf. Furthermore, according to its own information, ActiveCampaign can use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come.

ActiveCampaign does not use the data of our mail recipients in order to write to them or pass them on to third parties. ActiveCampaign is certified under the US-EU data protection agreement “Privacy Shield” and thus undertakes to comply with EU data protection regulations. You can find more information at https://www.activecampaign.com/gdpr-updates/.

In addition, we have concluded a data processing agreement with ActiveCampaign. This is a contract in which ActiveCampaign undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations and, in particular, not to pass it on to third parties.

Thus, the weighing up results in the fact that no overriding interests on your part are opposed (Art. 6 I S. 1 f GDPR). You can view the data protection regulations of ActiveCampaign at https://www.activecampaign.com/privacy-policy/

Google Maps

§ 12 Integration of Google Maps

On this website we use Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.

By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, the data specified in § 3 of this declaration will be transmitted. This is regardless of whether Google provides a user account that you are logged in with or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact Google to exercise this right.

For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information about your rights in this regard and setting options for the protection of your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.